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Intimate View of Customer

We often hear about ‘Single View of Customer’ whenever there is discussion on topics related to Master Data Management and Customer Data Integration. I stumbled upon a new phrase recently, when a...

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Why build a Customer-Centric Business?

Here is what companies want to do to their customers, find ways to get money out of their pocket. As a customer, whether you like it or not, that’s the truth. To get money out of consumer’s pocket,...

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Combat of Duplicate Data, Who is the Survivor?

One foremost objective of implementing Master Data hub is to identify and resolve duplicate customer records. This is a crucial step towards achieving single version of truth about customer information...

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Identifying the Right Sources of Master Data

Among several challenges faced when we kick start an MDM implementation is the step to determine which source to consider for initial phase of deployment. Amidst all crucial aspects such as data...

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Marketing your MDM Solution Within Your Organization

A recent article on Harvard Business Review tells Data is Worthless if You Don’t Communicate It. Author Thomas Devenport tells – simply compiling vast database of information is not enough. The...

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Key Questions to Ask During Master Data Consolidations

Typical master data consolidation starts with combining the operational master records from all the data silos where they exist. The key aspect being, creation of master data indexes to support single...

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House Holding in MDM System

A recent blog post on DataMentors discussed about house holding – a process of grouping related customer records. House holding is one of the most prominent aspects of selling by many industries today....

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6 Ways to Bring Data Visualization to Master Data Management

We humans are big aficionados of information, especially when it is presented in a way which is visual and striking. Catchy and colorful information get processed by our brain faster and hence...

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