A recent article on Harvard Business Review tells Data is Worthless if You Don’t Communicate It. Author Thomas Devenport tells – simply compiling vast database of information is not enough. The information you collect should be communicated.
This ideology applies to MDM implementations as well.
Due to the complex and lengthy nature of MDM projects, there has to be a constant broadcasting of information about what has been built and how this is going to solve the business problem. Given the premise that we should start small with MDM and grow big incrementally, this communication becomes extremely important to keep the program running and enthusiasm alive among stakeholders.
MDM implementations start with identifying the right source of master data and centralizing it. In this process, we also build rules for standardizing and enhancing the quality of data. At the end of initial 3-4 month of the project, you should have a solid MDM registry which can provide better quality data.
As a Chief Data Officer or Director of EIM owning MDM implementation, one of your primary responsibilities should be of telling MDM program’s story and sharing success. This is crucial in establishing the credibility and securing confidence of supporters and sponsors.
As the project unfolds and you build new functionality, integrate new sources and enrich master information, market your constructs by –
- Developing a strategy for publicizing your MDM program
- Creating buzz around the word MDM as it impacts large part of your IT organization
- Using effective message that expresses core values of MDM
- Highlighting how MDM provides up-to-date, clean and consistent master data as a service.
- Providing a road map to stakeholders about how MDM will solve key issues related to core master data entities
- Demonstrating how your MDM program adds value straight to your organizations’ bottom line.
Since organizations spend a great deal of money, effort and time on MDM projects, marketing what you are building is very important and hope these points help.
How do you keep your MDM program alive and running? Do share your opinions and suggestions via comments.
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